Content

Content

Our content solutions help clients engage exclusive audiences across capital markets, insurance and fintech through compelling content solutions and thought-leadership campaigns.

Our team comprises experienced specialist commercial editors, creatives, research experts, and campaign managers, and is allied with the editorial expertise, audience insight, reach and resources of market-leading brands such as Risk.net, Insurance Post and WatersTechnology.

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How we work

Ignite - Process 1: Planning

Ignite your strategy

Based on a thorough understanding of your target audience and objectives, we will help you identify the most appropriate strategy, channels, topics and formats to deliver maximum impact for your campaign. 

Invigorate your content

From short and long-form content to bespoke events and interactive media, our experienced team of writers, editors, researchers and designers will bring your message to life with insightful data, influential storytelling and inspiring creative.

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Ignite - Process 2: Creation
Ignite - Process 3: Distribution

Increase your influence

Our leading media brands, established channels and extensive database of financial decision-makers mean sure-fire routes to market, highly engaged audiences and proven ways to boost campaign visibility.

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Specialist services

Lead generation

Lead generation is a primary goal for many firms and we offer a range of solutions to engage your target audience, including:

  • Webinars typically feature high-profile speakers, topical debate and audience interaction, and are broadcast live and on demand to maximise lead capture.
  • White papers – either sponsor-authored or co-created – are published on our dedicated lead-gen platforms to drive targeted leads.
  • Conferences, roundtables and events help you to gain privileged access to senior audiences through specially curated sessions, briefings and face-to-face meetings.

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Research and thought leadership

Surveys offer one of the most powerful ways to develop original trusted insights with which to differentiate your brand and engage with your target audience. The key findings from a quantitative or qualitative survey can be used and repurposed to produce a range of content assets to fuel a dedicated campaign driving long-term awareness and consistent lead generation.


Based on a full understanding of your objectives, target audience, go-to-market strategy and budget, we will help you develop a clear hypothesis and structure for the survey, with recommended content output, campaign assets and activation strategy. 

This future-focused report from technology provider Acin explores a specialist area of risk through bespoke research and in-depth interviews, racking up one of the highest approval ratings on Risk.net’s lead-generation platform.

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Video and interactive content

While blogs and opinion pieces remain the bread and butter, bold ideas, smart visuals and interactive formats are bringing new life to previously static content. Project stakeholders take particular pride in these search- and social-friendly campaigns, and are being rewarded with a noticeable uptick in impact and engagement from the target audience. 

  • Kennedys’ Claims Apprentice video series, for example, showcases the talents of young claims professionals tackling challenging tasks, and is among the most viewed and shared content on Insurance Post.  
  • Crypto white paper and webinar campaign for Linedata is supported by bespoke interactive content using Ignite’s Performance platform, which tracks detailed user behaviour and preferences to drive additional leads and inform future campaigns. 

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